RICHARD NICOLL will present his forthcoming autumn/winter 2012-13 collection as an on-schedule presentation rather than a traditional catwalk show during February's London Fashion Week. Nicoll hopes the new format will allow guests a greater insight into his world and design vision, via a live gallery installation.
"I am excited to be at a stage with the brand where we feel confident to present the next collection in an intimate and special way to our buyers and press that is commercially and creatively relevant," Nicoll said this morning. "We will employ this format globally throughout the year for the four collections that we produce and sell."
Richard Nicoll, who has partnered with Vodafone for two seasons, will unveil an exclusive collaboration fusing fashion and technology as part of his autumn/winter 2012-13 collection.Brands are becoming increasingly willing to change their show format according to the collection - and the designer's needs at the time. Celine announced this week that it would show via a presentation, to reduce demands on pregnant creative director Phoebe Philo; whilst Moschino Cheap & Chic, which is showing in London this season for the first time, will also do so in the more intimate presentation format.