Vuitton’s New Love
LOUIS VUITTON is teaming up with Italy's oldest film school, Centro Sperimentale di Cinematografia (Italian National Film School), in a three-year collaboration which will see the luxury fashion house support young film-makers. The label will help create an honours committee, comprising the film industry's biggest names; establish a scholarship for students and assist in forming new educational workshops - the first of which will focus on 17th Century design, involving the participation of esteemed costume designer Piero Tosi.
"We [the film school and Vuitton] share a lot of values in common: transmission of heritage, savoir faire, passion for creation and support of talent," said Vuitton South Europe president Geoffroy van Raemdonck. "We share that this is the oldest school, and we are a very old brand. It was very easy from the first discussion to understand how this partnership would live."
The French brand will also show its love of cinema when it opens a new Rome boutique at the end of the month, situated in a thus far unknown historic venue, known for its film associations. The boutique will come complete with its own screening room.