LONDON is launching a dedicated Menswear Fashion Week - set to launch this June, just before the traditional Paris and Milan men's shows. The event was unveiled last night by the BFC's new chair of the Fashion 2012 Menswear Committee, GQ editor Dylan Jones.
"This is a fabulous initiative, and one that will undoubtedly draw even more attention towards London this year," Dylan Jones said. "Whether you're involved in sport, fashion, media, retail, entertainment or tech, or indeed any industry, London is the place to be in 2012."
London Collections: Men, as the event will be called, will run from June 15 to 17 - placing it right at the heart of London's Olympics. The showcase - which will include the traditional shows and presentations - will also include some cultural events as part of London's Fashion 2012 programme to tie in with the Games.
"The menswear industry has been growing from strength to strength in past years and this is true testament to this, London Collections: Men will not only be a showcase for brands and designers but will form a cross cultural programme creating a festival for Menswear in what will be a truly exciting year for the UK," Harold Tillman, who last week confirmed he will extend his term as BFC chairman through 2012, said. "I would like to thank Dylan Jones as Chair of the newly formed Fashion 2012 Menswear Committee and all of the members, designers and brands involved in making this work."
After this June's debut, the event will take place each January and June alongside Milan and Paris Fashion Weeks, with exact dates yet to be confirmed.