New At Net-A-Porter
NET-A-PORTER announced this morning that former Harper's Bazaar editor Lucy Yeomans has been enlisted as its editor-in-chief. The newly-created role aims to revolutionise the site's "voice, reach and editorial structure both on-line and off-line" utilising Yeomans' publishing experience.
"I am thrilled to be joining the team at Net-A-Porter, after twelve years at the helm of Harper's Bazaar, and to be working with both Alison Loehnis and Natalie Massenet," Yeomans said today. "The media landscape is evolving radically and Net-A-Porter has a global readership of over 3.5 million women who demand the very best edit of luxury fashion worldwide. Net-A-Porter has redefined the way women read about and consume fashion. I am looking forward to working with some of the very best talent in the industry and to creating truly inspiring content. Content that elevates the consumer experience and continues to build Net A-Porter as an authoritative voice to an unparalleled audience."
"I am inspired to be working with such incredible senior talent at Net-A-Porter," Natalie Massenet, the company's founder and executive chairman, added. "I am personally very excited about this appointment, having worked with Lucy during our time together at Tatler and having known her for many years as well as professionally supporting Harper's Bazaar. As a group we have a very exciting future ahead of us globally and we have the right brand guardians in place, alongside an exceptional senior management team at group level, to deliver unparalleled consumer experience supported by extraordinary content."